UICC proudly launches World Cancer Day’s new campaign on building fairer, more equitable access to cancer care for all. This second session featured Karla Alfaro from Basic Health International, based in El Salvador.
The first year of the new three-year “Close the care gap” campaign officially launched today, Monday 8 November, in a three-month build-up to World Cancer Day on Friday 4 February 2022. UICC hosted two live Facebook sessions, so that everyone around the world could tune in!
The World Cancer Day website has been updated to reflect the new campaign branding designed to raise awareness about the numerous barriers that exist for people around the world in access the cancer care they need.
Discover now the “Close the care gap” campaign, with toolkit, posters, how-to guides and other materials. There are the 21-Day Challenges to engage in this year to get moving and learn more about equity, health and cervical cancer. And since the campaign theme is all about improving access to quality cancer care for everyone – no matter who they are or where they live – there is a dedicated page and quiz on equity in healthcare.
World Cancer Day’s three-year “Close the care gap” campaign was first presented in the lead-up to the UICC’s World Cancer Leaders’ Summit to participants on the Summit platform. The panel discussion with Paul Farmer, Co-Founder and Chief Strategist of Partners In Health, and Philippa Kibugu Decuir, Founder and Director of the Breast Cancer Initiative East Africa (BCIEA) Inc was moderated by UICC’s Immediate Past President, Princess Dina Mired of Jordan.
This past 4 February, more than 800 activities were organised around the world in the midst of the pandemic to ensure that cancer was not forgotten. World Cancer Day trended globally on Twitter and over 160 landmarks were lit up in 95 cities.
UICC looks forward to seeing the cancer community to raise cancer awareness and push for action with even greater energy and enthusiasm visible for the world to see on 4 February 2022. …...more
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